Ag Connections Offers Dedicated Support and Service

Agriculture advances in waves with corresponding yield jumps. In recent decades, the industry experienced the shift from manual to mechanized equipment, the introduction of powerful chemical innovations, and the launch of genetically modified seeds and traits. The next yield catalyst will be combining agronomics with technology, but many growers may need help operating the software that is driving these advancements.

“A lot of growers claim they aren’t computer savvy, so there’s a fear factor around farm- management software,” says Greg Reynolds, support manager for Ag Connections, a wholly owned subsidiary of Syngenta. Reynolds leads a team of 10 employees who help alleviate any concerns around using Land.db, the exclusive software for the AgriEdge Excelsior^® whole-farm management program.

“Our goal is to make the grower’s experience the best it can be,” he says

Unlike many call centers, the support team at Ag Connections doesn’t have a certain quota, meaning they can spend as long as necessary on each call. Most of the calls the team receives are tutorial-based about specific software capabilities.

“We aim to help growers use the software to its full capability, so we talk them through steps they may not have gotten to or thought of yet,” Reynolds says.

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This strategy is working. Positive responses on the team’s customer feedback survey are above the 90th percentile.

“We aim to help growers use the software to its full capability, so we talk them through steps they may not have gotten to or thought of yet.”

“Our service is meant to make growers’ lives easier and more efficient,” Reynolds says. “So, I say, ‘Just pick up the phone and call us.’ We’ll happily walk you through any question you may have.”