Digital Ag Is the New Frontier in Agriculture

Agriculture is a dynamic industry, always building on its remarkable history to create a better path forward. Our shared past teaches us how mechanized farm equipment, breakthrough chemistries and advanced genetics have transformed how we grow the crops that feed the world.

Today, digital ag has the potential to forge a similar step-change. That’s because this next wave of agricultural innovation can help growers make better business and agronomic decisions, by looking at what data and science are telling them through an unbiased, fact-based lens.

At Syngenta, we’re embracing digital ag and incorporating it into our portfolio of products and services. But our goal is not to disrupt what is working well for growers and channel partners. Instead, we want to encourage even more collaboration through the use of better, more seamlessly connected digital tools that will improve communication, insights and, ultimately, results.

Syngenta already has a strong digital-ag foundation in the U.S. through AgriEdge Excelsior^®. For 15 years, growers enrolled in this whole-farm management program have had access to Land.db^®, the cloud-based, record-keeping software exclusive to participants. These assets, along with our rich pipeline of digital tools, will help us support growers from the ground up by combining human know-how with data-driven technologies.

Of course, our relentless pursuit of new, yield-enhancing crop protection and seed solutions is having a positive effect as well. On this website, we unveil our latest fungicide and Seedcare offerings and explore how these game-changing assets may benefit a farm near you next season.

“This next wave of agricultural innovation can help growers make better business and agronomic decisions, by looking at what data and science are telling them through an unbiased, fact-based lens.”

Looking a little further into the future, the long-term prospects for digital ag are extremely promising. As agriculture’s newest frontier, it has the potential to create “super growers” who can respond immediately to changes in their fields in a very efficient, timely way. Together with their advisers, these growers will be able to produce higher-yielding crops more profitably with less impact on the environment. But we’re only just beginning to understand the possibilities. Most of the transformation lies ahead of us.

As the 2018 season comes to a close, digital ag is paving the way for a better tomorrow. And, we, at Syngenta, are working hard to help deliver this brighter, more sustainable future to you.