The Syngenta Seedcare Institute Focuses on Quality and Support
This state-of-the-art facility drives value for customers by focusing on products, application and service.
Proven active ingredients seem like the most important part of a seed treatment, but there are other practical considerations, too. Will the treatment dust off or stick to the seed? What’s the right polymer to use to make sure the treated seed flows easily through the farm machinery? How can multiple seed treatments be combined effectively on one seed?
These questions drive Ravi Ramachandran, Ph.D., head of the Syngenta North America Seedcare Institute, and his team.
The process starts in Stanton, Minnesota, at the North American Seedcare Institute, a $20 million, state-of-the-art facility that opened in September 2016. “This is the most sophisticated technology center of its kind in the industry,” Ramachandran says. “Delivering value to our customers drives our three-pillar approach.”
Known as P.A.S., this three-pillar offer includes:
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These questions drive Ravi Ramachandran, Ph.D., head of the Syngenta North America Seedcare Institute, and his team.
The @SyngentaUS Seedcare Institute drives value for customers by focusing on products, application and service.
“Providing proven seed treatments is like baking a delicious cake,” Ramachandran says. “You need a recipe, and you need to know how to combine the ingredients properly.”
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The process starts in Stanton, Minnesota, at the North American Seedcare Institute, a $20 million, state-of-the-art facility that opened in September 2016. “This is the most sophisticated technology center of its kind in the industry,” Ramachandran says. “Delivering value to our customers drives our three-pillar approach.”
Known as P.A.S., this three-pillar offer includes:
- Products. Through lab-to-land testing, the Seedcare Institute team evaluates the compatibility of polymers, colorants and active ingredients. “Since Syngenta Seedcare incorporates fungicides, insecticides, nematicides, biologicals and micronutrients, we make sure the right components get on the seed and stay on the seed from treatment through planting,” Ramachandran says.
- Application. Product testing includes climate-simulation chambers that reflect growing conditions from the Carolinas to California. “We want to make sure that no matter where you plant, you’ll have a good experience with Syngenta Seedcare products,” Ramachandran says. “Our proprietary application testing also ensures a disruption-free application season at the retail treater locations.”
- Services. Growers and retailers find the seed-protection answers they need at the Seedcare Institute. Every year, the team provides two-day “spring training” sessions to help retailers and seed dealers learn how to apply seed treatments properly. “We also go to customers’ sites to work with them,” says Ramachandran, who adds there are 14 locations worldwide within the Syngenta global Seedcare Institute network.
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“It’s a much different approach than our competitors,” he concludes. “We want people’s experience to be trouble-free and give them confidence in the effectiveness and high quality of our Seedcare solutions.”“Providing proven seed treatments is like baking a delicious cake. You need a recipe, and you need to know how to combine the ingredients properly.”